Brand Guidelines | Brand Photography | Production | Styling |
Social Media Graphics | Gifs
I spearheaded the visual development for Rare, a brand specialising in make-away gourmet burger boxes. Drawing inspiration from the 'dirty burger' aesthetic, my vision centred around utilising raw, untreated materials and incorporating eye-catching colours like yellow and red, reminiscent of the burger bun and rare beef itself. The brand's essence is cheeky, fun, and creative.
To establish a consistent and visually pleasing identity, I created a detailed visual style guide as a point of reference. This encompassed defining colour palettes, guiding photographic styles, and outlining graphic elements. Additionally, I was responsible for capturing video footage, photography, and designing graphics for Rare's Instagram and web platforms.
